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商品編號： 9-605-057 出版日期： 2005/04/14 作者姓名： McAfee, Andrew 商品類別： Operations management 商品規格： 9p 再版日期： 2006/06/26 地域： Massachusetts 產業： Finance & insurance 個案年度： 2004 - 2004
商品敘述：
Evergreen Investments has had a troubled history with its customer relationship management (CRM) system. Sales agents feel that they derive no value from it and that it is a tax on their jobs. Evergreen is investigating whether it can improve CRM by making its data available wirelessly to Blackberry devices. These devices would also provide mobile phone and e-mail capabilities.
涵蓋領域：
Information management;Marketing information systems;Sales agents;Information technology;Mutual funds
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